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In its place, produce a deliberate energy to aid your individual brainstorming. During the spreadsheet you produced in stage 1, produce a new sheet and type out a listing of 15-20 diverse types of purchaser/audience sorts in the first column. Don’t begin with the same old demographic descriptions like, “eighteen-35 calendar year olds in city environments making above $100k each year.” Rather, use descriptive phrases that stand for distinct teams of shoppers and/or organizations with exceptional difficulties and desires. These tend to be easier to conceptualize so They may be much more useful and practical for producing Tips.
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