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Due to this absence of guarantees and certainty, an organisation that relies greatly on internet search engine traffic can suffer significant losses if the online search engine stop sending out visitors. Online search engine can transform their algorithms, affecting an internet site's placement, perhaps causing a serious loss of web traffic. According to Google's Chief Executive Officer, Eric Schmidt, in 2010, Google transformed 500 algorithm modifications-- nearly 1.5 daily. It is thought about a wise service technique for internet site drivers to free themselves from dependancy on search engine traffic. Along with access in regards to web crawlers (dealt with above), individual web ease of access has actually become significantly vital for Search Engine Optimization.
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